By Scott Butcher
Seller-Doer
The Seller-Doer drives growth from the inside.
Whether you call them principal, vice president, president, project executive, project manager, lead architect, lead engineer, department manager, branch manager, or market champion, they are critical roles for your firm and your future. By definition, the Seller-Doer approach to strategic growth is a role(s) with two main responsibilities: to bring in business (the selling) and to bill project work (the doing).
Led by national AEC industry thought leader Scott Butcher, FSMPS, CPSM, SN offers a wide range of services to improve your Seller-Doer model by looking at your firm’s business development, as well as the overall client and employee experience.
Seller-Doer Strategy
Set the Foundation for Success
Working collaboratively with your firm, SN evaluates your approach to business development including if, and how, you utilize dedicated business developers and seller-doers, your model, and who should be doing what. Since one size does not fit all, we consider your primary target markets and create business development strategies for each market, based upon your internal resources and corporate goals.
- Business development strategies
- Target market profiles and strategies
- Ideal client profiles
- Professional development and training
- Seller-doer goals for repeat clients and new client development
- Key performance indicators
- Marketing strategies to support business development
Seller-Doer Training
Learn to Accelerate Your Results
Training is a critical component to the success of the seller-doer model. The most effective results happen when you leverage the strengths of each team member and help them develop their own personalized approach. SN works with you to improve the sales acumen of your team through a wide range of seller-doer training options, ranging from soft skills to client experience. Training topics include:
- Seller-doer model
- Business development
- Marketing
- Communications and presentation skills
- Soft skills
- Client experience
- Personal branding
Seller-Doer Success Story
Transforming Doers into Sellers
How do you engage your doers to become more active in the business development process? This was the question facing Orlando, FL-based Universal Engineering Sciences (UES), an 800-person environmental firm serving the southeastern United States and expanding along the eastern seaboard.
Set the Foundation for Success
Working collaboratively with your firm, SN evaluates your approach to business development including if, and how, you utilize dedicated business developers and seller-doers, your model, and who should be doing what. Since one size does not fit all, we consider your primary target markets and create business development strategies for each market, based upon your internal resources and corporate goals.
- Business development strategies
- Target market profiles and strategies
- Ideal client profiles
- Professional development and training
- Seller-doer goals for repeat clients and new client development
- Key performance indicators
- Marketing strategies to support business development
Learn to Accelerate Your Results
Training is a critical component to the success of the seller-doer model. The most effective results happen when you leverage the strengths of each team member and help them develop their own personalized approach. SN works with you to improve the sales acumen of your team through a wide range of seller-doer training options, ranging from soft skills to client experience. Training topics include:
- Seller-doer model
- Business development
- Marketing
- Communications and presentation skills
- Soft skills
- Client experience
- Personal branding
Transforming Doers into Sellers
How do you engage your doers to become more active in the business development process? This was the question facing Orlando, FL-based Universal Engineering Sciences (UES), an 800-person environmental firm serving the southeastern United States and expanding along the eastern seaboard.
