Marketing & Business Development
Without the right marketing, business development doesn’t happen.
And without the right business development, marketing is pointless. Leveraging both of these powerful areas within your firm results in higher profitability and a competitive advantage that positions you for a more successful future. Let us help create, manage, and deploy comprehensive growth strategies to help you reach your goals faster.
Marketing Magic, Minus the Overhead
Elevate your firm’s growth with SN’s outsourced marketing services. No matter the size of your AEC firm, we provide expert marketing support to bridge resource gaps or enhance your existing team. Gain a competitive edge with our comprehensive services, from blog development and social media management to collateral creation and fractional Chief Marketing Officer expertise.
Time for a Turning Point
Business development is about much more than making a sale. It’s gaining insight into your most important KPIs, ensuring you are targeting the right audiences, planning your strategy, efficiently capturing, nurturing, and converting opportunities, and presenting in a way that not only sells your services but tells your story.
- Sales & pursuit strategy and planning
- Presentation development
- Capture planning
- BD organization & structure
- KPIs & metrics – dashboards
- Market research
Make Things Happen
Your firm has a story to tell but communicating it in a meaningful way can be challenging. SN partners with you to effectively promote who you are as a firm and your unique value proposition. No two firms are alike, so we tailor our marketing services to fit like a glove.
- Brand strategy
- Value messaging
- Strategy & planning
- Communications planning
- Writing/ghostwriting
- Proposal development & writing
- Marketing staffing audits
- Marketing collateral/content audits
Brand that’s Authentic & Powerful
How well you represent your company is reflected in how well you recruit and retain top talent. SN specializes in crafting compelling employer brands that authentically reflect your company’s culture, values, and commitment to a strong workforce. Combining creativity with data, we’ve designed an approach specific to the AEC industry.
Current Landscape Assessment
Evaluate existing brand and online/offline narratives to understand your firm from top to bottom
Deep Dive Research
Explore employee sentiments, understand potential hires, and benchmark against industry standards
Strategic Formulation
Develop custom strategies that highlight strengths, improve weaknesses, and align with your goals
Going to Market with a Plan for Action
Learn how Scott helped Cuhaci & Peterson (C-P), a 250-person architecture, engineering, and planning firm, evolve its business development approach and create a focused go-to-market strategy as well as training for principals moving into seller-doer roles.
Marketing Magic, Minus the Overhead
Elevate your firm’s growth with SN’s outsourced marketing services. No matter the size of your AEC firm, we provide expert marketing support to bridge resource gaps or enhance your existing team. Gain a competitive edge with our comprehensive services, from blog development and social media management to collateral creation and fractional Chief Marketing Officer expertise.
Time for a Turning Point
Business development is about much more than making a sale. It’s gaining insight into your most important KPIs, ensuring you are targeting the right audiences, planning your strategy, efficiently capturing, nurturing, and converting opportunities, and presenting in a way that not only sells your services but tells your story.
- Sales & pursuit strategy and planning
- Presentation development
- Capture planning
- BD organization & structure
- KPIs & metrics – dashboards
- Market research
Make Things Happen
Your firm has a story to tell but communicating it in a meaningful way can be challenging. SN partners with you to effectively promote who you are as a firm and your unique value proposition. No two firms are alike, so we tailor our marketing services to fit like a glove.
- Brand strategy
- Value messaging
- Strategy & planning
- Communications planning
- Writing/ghostwriting
- Proposal development & writing
- Marketing staffing audits
- Marketing collateral/content audits
Brand that’s Authentic & Powerful
How well you represent your company is reflected in how well you recruit and retain top talent. SN specializes in crafting compelling employer brands that authentically reflect your company’s culture, values, and commitment to a strong workforce. Combining creativity with data, we’ve designed an approach specific to the AEC industry.
Current Landscape Assessment
Evaluate existing brand and online/offline narratives to understand your firm from top to bottom
Deep Dive Research
Explore employee sentiments, understand potential hires, and benchmark against industry standards
Strategic Formulation
Develop custom strategies that highlight strengths, improve weaknesses, and align with your goals
Going to Market with a Plan for Action
Learn how Scott helped Cuhaci & Peterson (C-P), a 250-person architecture, engineering, and planning firm, evolve its business development approach and create a focused go-to-market strategy as well as training for principals moving into seller-doer roles.
