Marketing & Business Development
Without the right marketing, business development doesn’t happen.
And without the right business development, marketing is pointless. Leveraging both of these powerful areas within your firm results in higher profitability and a competitive advantage that positions you for a more successful future. Let us help create, manage, and deploy comprehensive growth strategies to help you reach your goals faster.
Marketing Magic, Minus the Overhead
Elevate your firm’s growth with SN’s outsourced marketing services. No matter the size of your AEC firm, we provide expert marketing support to bridge resource gaps or enhance your existing team. Gain a competitive edge with our comprehensive services, from blog development and social media management to collateral creation and fractional Chief Marketing Officer expertise.
Time for a Turning Point
Business development is about much more than making a sale. It’s gaining insight into your most important KPIs, ensuring you are targeting the right audiences, planning your strategy, efficiently capturing, nurturing, and converting opportunities, and presenting in a way that not only sells your services but tells your story.
- Sales & pursuit strategy and planning
- Presentation development
- Capture planning
- BD organization & structure
- KPIs & metrics – dashboards
- Market research
Make Things Happen
Your firm has a story to tell but communicating it in a meaningful way can be challenging. SN partners with you to effectively promote who you are as a firm and your unique value proposition. No two firms are alike, so we tailor our marketing services to fit like a glove.
- Brand strategy
- Value messaging
- Strategy & planning
- Communications planning
- Writing/ghostwriting
- Proposal development & writing
- Marketing staffing audits
- Marketing collateral/content audits
Brand that’s Authentic & Powerful
How well you represent your company is reflected in how well you recruit and retain top talent. SN specializes in crafting compelling employer brands that authentically reflect your company’s culture, values, and commitment to a strong workforce. Combining creativity with data, we’ve designed an approach specific to the AEC industry.
Current Landscape Assessment
Evaluate existing brand and online/offline narratives to understand your firm from top to bottom
Deep Dive Research
Explore employee sentiments, understand potential hires, and benchmark against industry standards
Strategic Formulation
Develop custom strategies that highlight strengths, improve weaknesses, and align with your goals
Growth from the Inside
Our expert guidance helps you define your ideal client profile, develop targeted business development strategies, empower your team with essential training, and achieve sustainable business growth. Learn more and start your journey today.
Marketing Magic, Minus the Overhead
Elevate your firm’s growth with SN’s outsourced marketing services. No matter the size of your AEC firm, we provide expert marketing support to bridge resource gaps or enhance your existing team. Gain a competitive edge with our comprehensive services, from blog development and social media management to collateral creation and fractional Chief Marketing Officer expertise.
Time for a Turning Point
Business development is about much more than making a sale. It’s gaining insight into your most important KPIs, ensuring you are targeting the right audiences, planning your strategy, efficiently capturing, nurturing, and converting opportunities, and presenting in a way that not only sells your services but tells your story.
- Sales & pursuit strategy and planning
- Presentation development
- Capture planning
- BD organization & structure
- KPIs & metrics – dashboards
- Market research
Make Things Happen
Your firm has a story to tell but communicating it in a meaningful way can be challenging. SN partners with you to effectively promote who you are as a firm and your unique value proposition. No two firms are alike, so we tailor our marketing services to fit like a glove.
- Brand strategy
- Value messaging
- Strategy & planning
- Communications planning
- Writing/ghostwriting
- Proposal development & writing
- Marketing staffing audits
- Marketing collateral/content audits
Brand that’s Authentic & Powerful
How well you represent your company is reflected in how well you recruit and retain top talent. SN specializes in crafting compelling employer brands that authentically reflect your company’s culture, values, and commitment to a strong workforce. Combining creativity with data, we’ve designed an approach specific to the AEC industry.
Current Landscape Assessment
Evaluate existing brand and online/offline narratives to understand your firm from top to bottom
Deep Dive Research
Explore employee sentiments, understand potential hires, and benchmark against industry standards
Strategic Formulation
Develop custom strategies that highlight strengths, improve weaknesses, and align with your goals
Growth from the Inside
Our expert guidance helps you define your ideal client profile, develop targeted business development strategies, empower your team with essential training, and achieve sustainable business growth. Learn more and start your journey today.
The Critical KPIs of Business Development & Marketing
To achieve predictable success and forecast future outcomes, businesses need to collect and analyze relevant data for business development and marketing.
Building Business Development Success in a Post-Pandemic World
Discover how top AEC firms are overcoming industry challenges and driving sustainable growth
Going to Market with a Plan
Cuhaci & Peterson, a 250-person AEC firm, improved its business development by creating a focused strategy and training principals.