Marketing & Business Development Strategy
Without the right marketing, business development doesn’t happen.
And without the right business development, marketing is pointless. Leveraging both of these powerful areas within your firm results in higher profitability and a competitive advantage that positions you for a more successful future. Let us help create, manage, and deploy comprehensive growth strategies to help you reach your goals faster.
Make Things Happen
Your firm has a story to tell but communicating it in a meaningful way can be challenging. SN partners with you to effectively promote who you are as a firm and your unique value proposition. No two firms are alike, so we tailor our marketing services to fit like a glove.
- Brand strategy
- Value messaging
- Strategy & planning
- Communications planning
- Writing/ghostwriting
- Proposal development & writing
- Marketing staffing audits
- Marketing collateral/content audits
Time for a Turning Point
Business development is about much more than making a sale. It’s gaining insight into your most important KPIs, ensuring you are targeting the right audiences, planning your strategy, efficiently capturing, nurturing, and converting opportunities, and presenting in a way that not only sells your services but tells your story.
- Sales & pursuit strategy and planning
- Presentation development
- Capture planning
- BD organization & structure
- KPIs & metrics – dashboards
- Market research
Going to Market with a Plan for Action
Learn how Scott helped Cuhaci & Peterson (C-P), a 250-person architecture, engineering, and planning firm, evolve its business development approach and create a focused go-to-market strategy as well as training for principals moving into seller-doer roles.
Make Things Happen
Your firm has a story to tell but communicating it in a meaningful way can be challenging. SN partners with you to effectively promote who you are as a firm and your unique value proposition. No two firms are alike, so we tailor our marketing services to fit like a glove.
- Brand strategy
- Value messaging
- Strategy & planning
- Communications planning
- Writing/ghostwriting
- Proposal development & writing
- Marketing staffing audits
- Marketing collateral/content audits
Time for a Turning Point
Business development is about much more than making a sale. It’s gaining insight into your most important KPIs, ensuring you are targeting the right audiences, planning your strategy, efficiently capturing, nurturing, and converting opportunities, and presenting in a way that not only sells your services but tells your story.
- Sales & pursuit strategy and planning
- Presentation development
- Capture planning
- BD organization & structure
- KPIs & metrics – dashboards
- Market research
Going to Market with a Plan for Action
Learn how Scott helped Cuhaci & Peterson (C-P), a 250-person architecture, engineering, and planning firm, evolve its business development approach and create a focused go-to-market strategy as well as training for principals moving into seller-doer roles.