Seller-Doer Model for AEC Professionals
Cost: $400
The majority of architecture, engineering, and construction firms utilize the seller-doer model for business development, but few firms believe they are effectively using these professionals to their fullest potential. Although two-thirds to three-quarters of AEC firms employ seller-doers, research from the Society of Marketing Professionals (SMPS) has revealed that only about one-third of firms provide any type of training to their seller-doers.
Scott Butcher’s introduction of the seller-doer model for AEC professionals can help your organization fill that gap.
In this course, the learner will:
- Explore the Seller-Doer Model for AEC Professionals.
- Examine and adapt Seller-Doer Business Development tools across industry contexts.
- Identify ways to leverage individual Seller-Doer strengths.
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