Driving Growth from the Inside
By definition, the Seller-Doer approach to strategic growth is a role(s) with two main responsibilities. The first is bringing in business (the selling) and the second is billable project work (the doing). The most common Seller-Doer titles include principal, vice president, president, project executive, project manager, lead architect, lead engineer, department manager, branch manager, and market champion. Without a doubt, these are critical roles for your firm and its future.
Led by national AEC industry thought leader Scott Butcher, FSMPS, CPSM, SN offers a deep range of services to help improve your firm’s approach to the Seller-Doer model. We take a holistic look at not only your firm’s business development, but its overall client and employee experience. In addition to our Seller-Doer services, we provide AE Advisory, Project Management, Workforce, and NextGen solutions for the future-ready firm.
Set the Foundation for Success
Working collaboratively with your firm, SN evaluates your approach to business development including if, and how, you utilize dedicated business developers and seller-doers, your model, and who should be doing what. Since one size does not fit all, we consider your primary target markets and create business development strategies for each market, based upon your internal resources and corporate goals.
· Business development strategies
· Target market profiles and strategies
· Ideal client profiles
· Professional development and training
· Seller-Doer goals for repeat clients and new client development
· Key performance indicators
· Marketing strategies to support business development
Learn to Accelerate Your Results
Training is a critical component to the success of the seller-doer model. The most effective results happen when you leverage the strengths of each team member and help them develop their own personalized approach. SN works with you to improve the sales acumen of your team through a wide range of seller-doer training options, ranging from soft skills to client experience. Training topics include:
· Seller-Doer model
· Business development
· Communication and presentation skills
· Soft skills
· Client experience
· Personal branding
Tools to Strengthen Your Skills
Knowledge is essential.
Especially when that knowledge comes from years of in the trenches experience working closely with and in AEC firms to improve their business development strategies. You aren’t alone on your journey to growth. Our subject matter experts are committed to consistently delivering valuable information, right at your fingertips.
Check out our on-demand webinars and blogs.
Virtual Seller-Doer Training
A growing engineering firm with multiple locations wanted to transfer firm leadership knowledge over to the next generation of leaders.
Read how Scott developed an individualized, interactive virtual program designed to enhance the business development and soft skills of two dozen designated employees.
“I highly recommend Scott for A/E marketing/BD consulting needs and opportunities.”
Steve Gido, CFA
Rusk O'Brien Gido + Partners, LLC
“From the initial conversation, it became evident that we chose the right person for our strategic planning event.”
Bradley Reynolds, PE
Triad Engineering, Inc.