Business Improvement Strategies for Successful Transitions
AEC firms are in a continual state of transition with new leaders emerging, senior leaders retiring, and executives planning for the future. The focus tends to be on improving core service offerings, often at the expense of the organization’s business aspects.
Whether working to develop next-generation talent inside a firm or positioning a company for potential acquisition, it is critical to evaluate and improve non-core areas, including professional development, strategic planning, marketing and business development, knowledge sharing, culture, and financial management.
Join members of SN’s AE Advisory Service Group for this upcoming webinar and learn ideas for business improvement that will help develop your business acumen and position your firm for future success.
- Understand opportunities for business improvement within an AEC firm.
- Identify gaps in strategy and areas for improvement.
- Prepare your firm for the future by enhancing business acumen.
Webinar: Business Improvement Strategies for Successful Transactions*Credits are not offered for on-demand presentations.
About the Presenters
Kate’s 25 years of experience in the Architecture and Engineering industry includes leadership roles as a Consultant, Principal-in-Charge, and National Engineering Director. Her primary focus is on helping clients with transition strategies including ownership transition and mergers and acquisitions. Kate applies a “lead with people” approach as she partners with firms to successfully anticipate and prepare for their future.
Scott D. Butcher, FSMPS, CPSM | Director, Strategic Growth Advisory
Scott is an AE industry veteran with 30 years of experience in strategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, Scott brings a unique perspective to his client work, delivering first-hand industry insight and knowledge.
Scott is a sought-after national speaker who has presented for numerous industry organizations including ACEC, AIA, ASCE, NCSEA, PSMJ, ROG, SDA, SMPS, and USGBC. A prolific writer, Scott has authored 15 books, written numerous ebooks, white papers, and blogs including his Marketropolis blog for Engineering News-Record. He is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services (SMPS). In addition to being a Fellow of SMPS, Scott is also a Certified Professional Services Marketer.