Trendspotting: Lynchpin of Successful Strategy

History is littered with businesses that had once-great ideas but now only live on in memories. In fact, of the Fortune 500 firms in 2000, slightly more than half have gone out of business or been acquired. One of the primary reasons that companies fail is their lack of foresight.

Join Scott D. Butcher, FSMPS, CPSM, and William R. Long, PE, LEED AP, FSMPS to discuss the impact external factors have on your firm and how to leverage environmental scanning and trendspotting to turn disruption into opportunity. Topics will include trend identification, data collection, interpretation, prioritization, and communication, as well as processes and practical tools.

Don’t let your firm live (and die) in the past; instead, learn how to develop strategies with critical knowledge about what tomorrow may bring.

During this webinar, you’ll learn how to:

• Incorporate environmental scanning into your market research program.
• Utilize tools like Anticipatory Organization and STEEP to analyze and interpret trends that will impact your firm and industry.
• Prepare succinct environmental scanning documentation to share with your leadership team.