The Critical KPIs of Business Development & Marketing
For a business to experience repeatable success and develop an accurate futureview, leadership must effectively collect and interpret data. Firms are generally good at understanding project metrics and primary firm indicators like backlog and profit, but what are those data points necessary to understand where you’ve been, where you are, and where you’re going when it comes to business development and marketing? Which data is the most meaningful, and how can you intentionally collect this business intelligence for informed decision-making? Our next Stambaugh Ness webinar will help you better answer these questions and position your firm for sustained success.
During this webinar, you’ll learn how to:
- Identify the primary sales and business development KPIs to track and interpret activities and opportunities meaningful to your firm.
- Establish primary marketing metrics to track proactive efforts required to position your firm for future success.
- Determine any gaps in business development and marketing KPIs, then create an action plan to gather pertinent data.
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