Being Technologically Proactive in a Reactive Environment

June 1 2016 | by Phil Keeney

Technology continues to evolve at a rapid pace, impacting our lives in ways we never imagined. As such, our reliance on technology has escalated to the point where a business ceases to function when IT-related issues arise. These problems are not only an inconvenience to staff, but can have a catastrophic impact to a company’s bottom line.

How many times a day, a week, a month are you attempting to put out IT fires? Is your IT department able to be innovative and contribute to the overall goals of the company or does it simply react to the latest situation? Is taking a solely reactive approach unavoidable in a corporate IT environment?

The answer is “no”– and your organization may want to consider moving away from a traditional reactive IT strategy and look at developing a proactive approach instead. Let’s face it, you will never eliminate reactivity completely, but by investing in a strategic approach to technology you can significantly decrease its frequency.

So what can you gain by rethinking your technology strategy? Let’s take a look at some benefits of a proactive IT approach:

Competitive Advantage

Improving your competitive position in the marketplace means your operating system needs to be running as fast as or faster than your competitor and that you are taking full advantage of updates and new tools to streamline processes and improve workflows. How well your company is keeping up with technology is directly related to how well you are keeping up with your competition.

Increased Productivity

Are you running your technology or is it running you? Being at the mercy of an outdated system is a huge drain on the efficiency and morale of your staff. Using current, upgraded software and hardware enables your employees to be more productive and focus on growing the business versus fixing it.

Control and Reduce Costs

There’s no better way to waste money than during an emergency situation when you have limited options and need a solution right away. By planning and investing on the front end you can spend your money more wisely and see a return on investment.

More Informed Decision Making

Having a strategy in place and the right tools to support it will allow you to make better, more informed decisions. Through proper planning you can get beyond a crisis to crisis mentality and take preventative measures that stop issues before they even happen.

Planning for the Future

Understanding where you want to be and how you are going to get there is critical. Developing a plan that aligns with the overall goals of your business will drive growth and profitability, giving IT a seat at the decision making table.

If you are ready to take that next step towards developing a technology strategy, contact Stambaugh Ness. Walking clients through our Technology Business Process Assessment, we customize plans that are designed to drive growth and maximize profitability. Contact us today to learn more about our assessment process and how it can enhance your technology investment.

One Comment


Good post! I read your blog often and you always post excellent content. I posted this article on Facebook and my followers like it. Thanks for writing this!


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