Digital Transformation: Dilemma or Growth Driver?

November 21 2019 | by Kristi Weierbach, Ph.D., SPHR, SHRM-SCP, FPC

Most businesses struggle with the speed of digital transformation, no matter their size or industry. And it’s no wonder, just being able to keep up with technology can seem like a full-time job. The ability to be anticipatory when it comes to your approach to digital transformation will determine the future success of your organization. Let’s talk about what digital transformation means for your company.

What is Digital Transformation?

Digital Transformation isn’t just about the technology that’s used, it also includes how your employees work together and collaborate. Digital transformation changes how your business functions and how products and services are delivered. It completely disrupts the culture of how business used to be run. The phrase “People, Processes, and Technology” represents this well.

Don’t be lulled into thinking that you can simply buy a piece of technology and “voila” you’re instantly more productive and profitable. You also need to integrate your people and the processes they utilize for technology to even stand a chance of success. This may necessitate a cultural shift in how your team works, maybe even when and where they work. More and more businesses are embracing the benefits of remote workers in any and all roles. Adopting digital strategies and training your employees how to use them most effectively directly benefits a company’s profits, keeps them relevant, and makes it easier for them to adapt to change. Change will happen to every organization; having a team that is comfortable with it means a greater chance of success and a higher rate of return on your technology investments. Employees are demanding more flexible work environments, and when companies embrace digital transformation, it can be used to leverage employee retention and attract the best candidates.

Importance of Buy-In

For digital transformation to work successfully, it needs to be understood and supported by leadership, and we’re not just referring to IT leadership. Digital transformation isn’t an IT initiative, it’s a strategy that touches every part of a business. Understanding the business impact and the trends that can help you build a scalable plan will require a team approach. More than likely, it will also require rethinking how you run your business.

It’s not limited to the Uber’s and Amazon’s of the world, it’s something that all companies need to not only consider but act on if they want to remain in business in the future. Digital transformation requires Change Champions and cannot be spearheaded by only one person. Sometimes it makes sense to dive in headfirst, while other times, it makes more sense to just dip a toe in. One thing is for certain, transformation is not a cookie-cutter approach and should be viewed as something that will continuously evolve with the changing priorities of the company.

Next Steps

Being future-ready and digital transformation goes hand-in-hand. Waiting to jump on board only allows your competition the opportunity to move forward. Join our upcoming webinar when Phil Keeney and I will identify the top three initiatives that should be included in your digital transformation strategy, how you can keep pace with limited resources, and ways to foster a culture that embraces a transformational mindset.

Kristi Weierbach, Ph.D., SPHR, SHRM-SCP - Stambaugh Ness

Kristi Weierbach, Ph.D., Managing Director of Workforce Advisory Services

Kristi focuses her extensive expertise on helping clients design a workforce that is not only prepared for the future, but one that leverages disruption to thrive and succeed. Weaving together a unique blend of anticipatory tools and insights with practical solutions, Kristi provides clients with an organizational architecture that empowers them for the NextGen.

Connect with Kristi on LinkedIn.


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