Stop Reactive Promotions with an AEC Compensation Strategy

A diverse AEC leadership team collaborating in a bright conference room to discuss compensation strategy and career development frameworks.

I have spoken with many leaders who admit they promoted someone too soon, most often into a project manager role. Common reasons include not having anyone else available, fearing the person would leave, or trying to meet pay expectations.

But these are reactive decisions that often do more harm than good. Promoting someone prematurely can set them up for failure, especially if they move on to another organization. These are all band-aid approaches that can be solved with appropriate frameworks in place.

Why Do AEC Firms Promote Employees Too Soon?

AEC firms promote employees too soon primarily due to a reactive approach to talent management, immediate pressure to fill leadership gaps, and the fear of losing high performers.

However, without a structured career development framework and a clear compensation philosophy, these decisions can create long-term challenges for both the employee and the organization.

Zweig Group Compensation Data Platform: Real-time benchmarking to support AEC compensation strategy.

Career Progression

Without a clear job architecture or career path framework, employees often lack clarity or direction on how to develop and advance. As a result, they may make assumptions about the skills they have gained or need to move forward.

A defined framework helps leaders:

  • Have more meaningful conversations regarding professional growth
  • Align employee aspirations with available company opportunities
  • Provide specific feedback and set clear performance expectations
  • Prioritize development goals effectively

With a proactive approach to career path discussions, leaders can help minimize knee-jerk approaches to promotions. Employees then have something tangible they can work towards and understand when and how they become eligible for a promotion.

How Can an AEC Compensation Strategy Improve Retention & Promotion Decisions?

A strong AEC compensation strategy helps firms make promotion and pay decisions based on objective criteria rather than urgency or emotion. When employees understand how compensation and advancement decisions are made, they are more likely to stay engaged, trust leadership, and see a clear path for growth within the organization.

Compensation is a topic many are not comfortable talking about, and sometimes downright afraid to discuss. This is often due to a lack of confidence in how or why compensation decisions are made, or uncertainty about what the market is paying for similar roles.

The Power of Data: Benchmarking compensation against relevant industry data can help leaders feel more informed when making decisions about compensation adjustments.

Additionally, when there is a common philosophy across the organization for approaching compensation decisions, leaders are more aligned on how to handle average performers vs. top performers. This helps ensure consistency across the organization and reduces the likelihood of perceived pay disparity.

Regular Check-ins

There are still many organizations that rely on the annual performance review cycle to share feedback and discuss developmental goals. This is no longer frequent enough. Weekly may not be achievable, but leaders should meet with employees at least monthly.

Project work will likely take up most of the discussion, but leaders should be intentional about setting aside a portion of the time to look ahead and check in on growth goals.

This serves three distinct purposes:

  1. Check in on progress made
  2. Discuss any changes needed
  3. Address any concerns the employee is having

This is a good temperature check to see if there is something bothering the employee that can be solved before they consider leaving and putting the leader or company in a reactive position. By establishing a cadence of meetings with employees, leaders demonstrate their commitment to employee growth while building enough trust for employees to feel comfortable raising concerns as they arise.

Accelerating Your Talent Strategy

While we can’t prevent all resignations, we can certainly minimize them through more intentional conversations, clear pathways, and a proactive approach to compensation and culture. Subsequently, this will help minimize the tendency of leaders to promote employees out of desperation. By shifting from a reactive mindset to a structured framework, you position both your people and your firm to thrive — ultimately accelerating success across your entire organization.

Real-World Impact: See how a long-term client utilized these exact frameworks to define positions, bench market rates, and build a multi-year salary plan to protect their workforce.

Read the Success Story: Competitive Compensation Drives Staff Retention for Environmental Firm.→

Compensation & Culture: The Dynamic Duo for AEC Firms

A modern talent environment isn’t just about filling open seats; it’s about leveraging clear, objective frameworks to drive your firm forward. We help AEC firms turn complex internal talent challenges into strategic opportunities for growth.

Take your firm’s strategy to the next level. Explore our educational session, “Compensation & Culture: The Dynamic Duo for AEC Firms,” and learn how to shift your compensation strategy from reactive to proactive; discover how compensation benchmarking can increase confidence with decision-making; and understand the common pitfalls to avoid with compensation incentives.


Kristi Weierbach, Ph.D., SPHR, SHRM-SCP Managing Director, Workforce Advisory