The Role of Client Experience in Driving Revenue
Eighty percent of revenues for a typical AEC firm come from existing clients, but client loyalty is an increasingly difficult proposition. Developing and implementing a Client Experience program has never been more critical to a firm’s business development success, and seller-doers are often on the front lines of this approach.
Scott D. Butcher, FSMPS, CPSM, defines Client Experience within the architecture, engineering, environmental, and construction market space and explores how firms can successfully incorporate Client Experience into their culture to attract prospects and drive repeat business.
After attending this webinar, participants will:
- Understand Client Experience and the critical role it plays in revenue creation.
- Recognize and map the journey a client takes with their firm.
- Incorporate Client Experience strategies into marketing, business development, and project delivery.ller-doer
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