Strategic Planning with an Anticipatory Twist
As AE firms face an accelerating rate of change and the uncertainty of the future, a strategic plan is vital to create a sense of control and direction. Successful strategic planning goes beyond financial performance to address the critical needs required for future success.
Join SN as we share ideas to develop a strategic plan that is meaningful, flexible, and executable. Plus, we’ll discuss how a holistic and anticipatory approach allows a firm to develop business readiness and agility, while accepting the realities of the present.
- Understand key components of a strategic plan.
- Employ an anticipatory approach as a foundation for strategy.
- Bring the plan to life and engage others in supporting key business initiatives.
Webinar: Strategic Planning with an Anticipatory Twist*Credits are not offered for on-demand presentations.
About the Presenters
Kate’s 25 years of experience in the Architecture and Engineering industry includes leadership roles as a Consultant, Principal-in-Charge, and National Engineering Director. Her primary focus is on helping clients with transition strategies including ownership transition and mergers and acquisitions. Kate applies a “lead with people” approach as she partners with firms to successfully anticipate and prepare for their future.
Scott D. Butcher, FSMPS, CPSM | Director, Strategic Growth Advisory
Scott is an AE industry veteran with 30 years of experience in strategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, Scott brings a unique perspective to his client work, delivering first-hand industry insight and knowledge.
Scott is a sought-after national speaker who has presented for numerous industry organizations including ACEC, AIA, ASCE, NCSEA, PSMJ, ROG, SDA, SMPS, and USGBC. A prolific writer, Scott has authored 15 books, written numerous ebooks, white papers, and blogs including his Marketropolis blog for Engineering News-Record. He is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services (SMPS). In addition to being a Fellow of SMPS, Scott is also a Certified Professional Services Marketer.