The Role of Client Experience in Driving Revenue
Eighty percent of revenues for a typical AEC firm come from existing clients, but client loyalty is an increasingly difficult proposition. Developing and implementing a Client Experience program has never been more critical to a firm’s business development success, and seller-doers are often on the front lines of this approach.
Scott D. Butcher, FSMPS, CPSM defines Client Experience within the architecture, engineering, environmental, and construction market space; and explores how firms can successfully incorporate Client Experience into their culture to attract prospects and drive repeat business.
After attending this webinar, participants will:
- Understand Client Experience and the critical role it plays in revenue creation.
- Recognize and map the journey a client takes with their firm.
- Incorporate Client Experience strategies into marketing, business development, and project delivery.ller-doer
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