The Principals Academy
Price: $1,995.00 (Group discount available)
Elevate your leadership and drive sustainable growth with The Principals Academy Fall 2026, a premier two-day training program (October 21-22) presented by Zweig Group.
Designed for existing and emerging AEC leaders, this flagship program delivers practical, data-backed insights into every dimension of firm management. Participants experience a high-impact “mini-MBA” featuring interactive idea exchange led by Chad Clinehens, Zweig Group President & CEO, along with top industry advisors. Drawing on more than 35 years of industry research and benchmark data, the academy equips design and technical professionals with modern, proven strategies to build strong careers and thriving firms.
Who Should Attend
This seminar is designed for professionals across the AEC spectrum seeking to sharpen their operational, financial, and strategic expertise:
- Emerging firm leaders
- AEC C-suite executives and firm owners
- Experienced principals refreshing or enhancing their skills
- Department, division, and branch managers
- Project managers and senior design/technical staff
- Specialized AEC industry legal, accounting, insurance, and consulting advisors
Key Discussion Topics
- Ownership & Leadership: What it means to be a Principal and owner
- Strategic Growth Planning: Positioning your firm for market expansion and long-term value
- Financial Performance: Driving measurable results and key profitability metrics
- Business Development & Marketing: Modern sales strategies and marketing fundamentals
- Talent Management: Successful recruiting and retention strategies
- Ownership Transition & M&A: Preparing for internal transitions, valuation, or external growth
- Executive Leadership: Leading versus managing a successful firm
Bring Your Team and Save 10%! Groups of 3 or more with promo code TPAGroup10 at checkout.
