The Principals Academy

February 04, 2026
09:00am-06:00pm EDT
Hyatt Centric, French Quarter, New Orleans, LA

Zweig GroupPrice: $1,995.00

Elevate your leadership skills with The Principals Academy, a two-day premier training program.

Encompassing all aspects of managing a professional AEC service firm, this program is designed to inspire and inform existing and emerging AEC leaders in key areas of firm management, financial management, recruiting, marketing, business development, and project management. Experience a “mini-MBA” with integrated, participatory idea exchange led by Zweig Group’s top advisors, including President & CEO, Chad Clinehens. The program draws on Zweig Group’s 35+ year history and comprehensive dataset of industry benchmarks to teach the latest approaches to managing and operating successful firms.


Who Should Attend

This program is designed for AEC firm leaders seeking to enhance or refresh their management and operational expertise. Whether you’re navigating growth challenges, exploring M&A opportunities, or aiming to optimize performance, this academy will inspire and inform.

Discussion Topics Include:

  • What It Means to be a Principal & Owner
  • Strategic Growth Planning
  • Business Development Strategies
  • Driving Financial Results
  • Marketing Fundamentals
  • Recruiting & Retention Strategies
  • Leadership for Principals
  • Firm Ownership & Transition
  • Mergers & Acquisitions
  • Leading vs. Managing a Successful Firm

Learn more about this exciting program by visiting Zweig Group today!

CPE: 12 LU/PDH Credits

Prerequisites: None
Advanced Prep: None
Credit Type: Business Management & Organization
Program Level: Intermediate
Delivery Method: Group Live