Account-Based Strategies for High Performance AEC Firms

November 03, 2022
02:00pm-03:00pm EDT
SN's Skills & Performance Institute

To fully capitalize on future growth markets, industry trends, and opportunities, AEC firms need an account-focused business development approach that is targeted, strategic, and anticipatory. By developing comprehensive account plans for highly desired clients and leveraging relationship capital, firms can achieve and maintain market leadership.

William R. Long, PE, LEED AP, FSMPS, discusses proven growth techniques for the AEC industry, including topics on how to identify and classify target clients, what critical information you need to understand about your targets, and how technical and operational staff can anticipate opportunities with new and existing clients.

During this webinar, you’ll learn how to:

  • Identify the most appropriate target accounts for your firm.
  • Develop a targeted Account Plan for your most critical clients – both existing & new.
  • Leverage relationships with your target accounts to identify previously unforeseen opportunities.

Get Started: Register for the Skills & Performance Institute

Have you registered for an SN Webinar in the past 12 months?

If no, please continue to the form below to be registered in SN’s Skills & Performance Institute (SPI).

SPI | Account-Based Strategies for High Performance AEC Firms

This course is hosted and accessed exclusively within SPI. An SN representative will be in contact to complete your setup process.

Role (select all that apply)(Required)
This field is for validation purposes and should be left unchanged.