2027 Emerging Trends in AEC Marketing & Business Development Report
Cost: $50 for SMPS Members | $350 for Nonmembers
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Unlock Strategic Value for Your Marketing & BD Operations
Stambaugh Ness and the SMPS Foundation have partnered to deliver nationwide, data-backed research that elevates how architecture, engineering, and construction firms approach growth.
The 2027 Emerging Trends in AEC Marketing and Business Development Report bridges the gap between recognizing market shifts and building the operational readiness required to compete.
Critical Intelligence Inside the Report
Developed through nationwide surveys and executive interviews, this research equips firm leaders, CMOs, and BD directors to:
- Evolve the Growth Talent Stack: Upskill teams in strategic critical thinking, storytelling, AI fluency, and data literacy.
- Maximize Existing Client Value: Build formal Client Experience (CX) programs and key account strategies to capture repeat revenue.
- Institutionalize Technology: Leverage AI-enabled workflows, modernize data infrastructure, and adapt to Generative Engine Optimization (GEO).
- Align BD & Operations: Establish a shared language between marketing, business development, and firm leadership for strategic planning.