ZG Survey | 2025 Marketing and Business Development Report

October 10, 2025

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• CategoryManaged ServicesAudit & AssuranceOwnership TransitionTax Planning StrategiesStrategic Buyer, PE & Platform FirmsStrategic PlanningDeltek Vision/VantagepointAjeraBusiness Incentives & Tax CreditsStrategic GrowthBusiness Development/Seller-DoerAccountingValuation & ModelingEmployee Benefit Plan AuditsCybersecurityMarketing StrategyGovernment ContractingUncategorizedMergers & AcquisitionsProject ManagementTechnologyWorkforce Management   Staffing Solutions
• AuthorBarbara Stiles, FSMPS, CPSMBecky Carlson, CPA, ABVBrad Wilson, CMA, MBAChad Bumbaugh, CPAChris CattonDarren W. Welker, CPA, CIAHobson HoganJeff Adams, CM&AAJennifer G. Nelson, CPA, MBAJennifer Knox, PE, MBAJeremy ClarkeKaren J. Poist, CPAKaren L. SigelKate Allen, PE, MBAKeith SequeiraKelly Morningstar, CPA, MBAKevin Kline, CPAKimberley Tarnakow, CPAKristi Weierbach, Ph.D., SPHR, SHRM-SCPKyle AhernLisa LeeLucas Klein, ABVMark C. ZweigMarla Miller, CPA, JDMatthew PolatsekMike WilliamsNikki M. Hoffman, CPAPhil KeeneyScott D. Butcher, FSMPS, CPSMSean O’ConnellSteve JarmonSteve McAdamsSteve Snyder, CPA, CCIFPSteven L. Hake, CPAThomas J. Moul, CPATom GodinTony Machi, CPA, MBAValerie HigginsWill Swearingen

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