The Role of Client Experience in Driving Revenue
Eighty percent of revenues for a typical AEC firm come from existing clients, but client loyalty is an increasingly difficult proposition. Developing and implementing a Client Experience program has never been more critical to a firm’s business development success, and seller-doers are often on the front lines of this approach.
Join Scott D. Butcher, FSMPS, CPSM, for his upcoming webinar, where he’ll define Client Experience within the architecture, engineering, environmental, and construction market space; and explore how firms can successfully incorporate Client Experience into their culture to attract prospects and drive repeat business.
After attending this webinar, participants will:
- Understand Client Experience and the critical role it plays in revenue creation.
- Recognize and map the journey a client takes with their firm.
- Incorporate Client Experience strategies into marketing, business development, and project delivery.
Webinar: The Role of Client Experience in Driving Revenue*Credits are not offered for on-demand presentations.
About the Presenter
Scott D. Butcher, FSMPS, CPSM | Director, Strategic Growth Advisory
Scott is an AE industry veteran with 30 years of experience in strategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, Scott brings a unique perspective to his client work, delivering first-hand industry insight and knowledge.
Scott is a sought-after national speaker who has presented for numerous industry organizations including ACEC, AIA, ASCE, NCSEA, PSMJ, ROG, SDA, SMPS, and USGBC. A prolific writer, Scott has authored 15 books, written numerous ebooks, white papers, and blogs including his Marketropolis blog for Engineering News-Record. He is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services (SMPS). In addition to being a Fellow of SMPS, Scott is also a Certified Professional Services Marketer.