Generating AEC Work in Uncertain Times
The AEC industry is currently experiencing disruption like never before. While many firms are currently busy, industry indicators anticipate a significant workload slowdown in the coming months based upon RFP activity. A contributing factor that can’t be ignored is that traditional marketing and business development approaches have been, potentially, forever changed as we face the reality of a “new normal.” These are unprecedented and uncertain times.
Positioning your firm to thrive in the coming months and years will require you to embrace new processes to analyze the marketplace and incorporate new techniques to keep the pipeline full.
Join SN’s Kristi Weierbach and guest presenter Scott Butcher, Owner/Principal of Aecumen, for a look at the steps you should be taking right now to navigate these challenging times and steer your firm towards being future-ready.
Attendees will learn how to:
- Incorporate internal and external research into strategic planning
- Analyze and react to trends in their target markets
- Utilize new marketing and business development tools and technologies
About the Presenter
Kristi Weierbach, Ph.D. | Managing Director, Workforce Advisory Services
Kristi focuses her extensive expertise on helping clients design a workforce that is not only prepared for the future, but one that leverages disruption to thrive and succeed. Weaving together a unique blend of anticipatory tools and insights with practical solutions, Kristi provides clients with an organizational architecture that empowers them for the NextGen.
Applying deep workforce knowledge, Kristi helps companies overcome challenges by providing strategic direction, implementing and improving policies and procedures, and skillfully turning human capital management into a competitive advantage.
Scott D. Butcher, FSMPS, CPSM is an AEC industry veteran with 30 years of experience in strategy, marketing, and business development. An author of several books, he is a regular speaker at conferences and has authored hundreds of articles and blogs, including his Marketropolis blog for Engineering News-Record. Scott is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services. A Fellow of SMPS, Scott is also a Certified Professional Services Marketer and is owner/principal of Aecumen, LLC, a firm providing consulting, facilitation, and training for AEC companies.