Developing Business Virtually
Duration: 60 minutes
This past year of disruption forced us to consider new business development strategies. Now, no matter how we end up defining “normal,” one certainty is that we cannot rely on in-person business development the way we used to. A hybrid of traditional in-person and virtual business development is now firmly rooted, and both seller-doers and dedicated business developers must embrace the latest approaches to succeed.
Watch as Scott shares the latest trends in developing business when in-person is either not an option or a limited option, tactics being employed successfully, and tools you may need to sharpen. In an environment where there is no shortage of opportunities – let’s fine-tune how you discover them!
- Gain insight into different approaches to develop and enhance online relationships.
- Understand the importance of social listening.
- Leverage personal brand, social media, and content marketing to drive new opportunities.
Webinar: Developing Business Virtually*Credits are not offered for on-demand presentations.
About the Presenter
Scott D. Butcher, FSMPS, CPSM | Director, Strategic Growth Advisory
Scott is an AE industry veteran with 30 years of experience in strategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, Scott brings a unique perspective to his client work, delivering first-hand industry insight and knowledge.
Scott is a sought-after national speaker who has presented for numerous industry organizations including ACEC, AIA, ASCE, NCSEA, PSMJ, ROG, SDA, SMPS, and USGBC. A prolific writer, Scott has authored 15 books, written numerous ebooks, white papers, and blogs including his Marketropolis blog for Engineering News-Record. He is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services (SMPS). In addition to being a Fellow of SMPS, Scott is also a Certified Professional Services Marketer.