Making Rain: Understanding Business Development Models

Making Rain Business Development MethodsDuration: 60-minutes
Previously Recorded

With many companies managing different go-to-market strategies for each service line, market sector, or geographic region, integrating the right business development model is critical if you want your strategy to thrive.

Join our upcoming webinar where Scott Butcher will pull back the curtain on business development model options and the inherent benefits and challenges of each one.

During this webinar, you’ll:

  • Understand the different staff models for business development.
  • Gain insight into the relationship of services/markets/regions to the various business development approaches.
  • Evaluate business development staffing models to determine how these strategies align with their markets.

Webinar: Making Rain: Understanding Business Development Models

*Credits are not offered for on-demand presentations.
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About the Presenter

Scott D. Butcher, FSMPS, CPSM | Stambaugh Ness

Scott D. Butcher, FSMPS, CPSM | Director, Strategic Growth Advisory

Scott is an AE industry veteran with 30 years of experience in strategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, Scott brings a unique perspective to his client work, delivering first-hand industry insight and knowledge.

Scott is a sought-after national speaker who has presented for numerous industry organizations including ACEC, AIA, ASCE, NCSEA, PSMJ, ROG, SDA, SMPS, and USGBC. A prolific writer, Scott has authored 15 books, written numerous ebooks, white papers, and blogs including his Marketropolis blog for Engineering News-Record. He is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services (SMPS). In addition to being a Fellow of SMPS, Scott is also a Certified Professional Services Marketer.