Marketing & Business Development as Growth Accelerator: Using Data to Power Vision, Talent, and Technology

Marketing and business development are not support functions—they are strategic engines of growth. Drawing on Zweig Group’s 2025 Marketing & Business Development Report, this webinar will help firm leaders understand how brand positioning, client targeting, and pursuit strategies align with long-term vision; how trends in marketing & BD team structure, compensation, and training shape performance; and how CRM and AI tools enable scalable, data-driven pursuits. 

Join Zweig Group’s Ying Liu and SN’s Scott Butcher as you learn how to turn benchmarking data and best practices into actionable strategies that elevate marketing & BD from reactive support to integrated engines of sustainable growth. 

During this webinar, attendees will:

• Articulate how marketing and BD functions support firmwide strategic growth planning and long-term vision by aligning brand positioning, client targeting, and pursuit strategy, while also translating vision into compelling storytelling that attracts both the right clients and top talent.
• Assess current trends in team structure, compensation, training, and employer branding to strengthen their firm’s marketing and BD talent strategy.
• Evaluate the role of technology (including CRM systems and AI tools) in enabling scalable, data-driven marketing and BD efforts.
• Translate industry benchmarking data and best practices into actionable strategies that elevate marketing and BD from reactive support roles to integrated, firmwide growth drivers.

Participants of this live webinar will receive 1 LU/PDH credit with a certificate of completion indicating the hour earned for self-reporting.