Generating AEC Work in Uncertain Times
The AEC industry is currently experiencing disruption like never before. While many firms are currently busy, industry indicators anticipate a significant workload slowdown in the coming months based upon RFP activity. A contributing factor that can’t be ignored is that traditional marketing and business development approaches have been, potentially, forever changed as we face the reality of a “new normal.” These are unprecedented and uncertain times.
Positioning your firm to thrive in the coming months and years will require you to embrace new processes to analyze the marketplace and incorporate new techniques to keep the pipeline full.
SN’s Kristi Weierbach and Scott Butcher, former Owner/Principal of Aecumen, take a look at the steps you should be taking right now to navigate these challenging times and steer your firm towards being future-ready.
During this event, you’ll learn how to:
- Incorporate internal and external research into strategic planning
- Analyze and react to trends in their target markets
- Utilize new marketing and business development tools and technologies