Developing a Seller-Doer Training Program for Your AEC Firm
Recent research from Stambaugh Ness and the SMPS Foundation reveals that 89% of AEC firms depend on seller-doers for business development. However, 37% of firms provide no training at all, and for those that do, training often falls short. The 2025 Stambaugh Ness AEC Industry Outlook further highlights that 72% of firms are concerned about the need to train staff – making it one of the top challenges facing the industry.
So, how can your firm build or enhance a seller-doer training program that truly drives results?
Join Stambaugh Ness experts Scott Butcher and Barbara Stiles for a practical, insight-packed webinar designed to help your firm develop a structured, effective approach to seller-doer training.
During this webinar, attendees will:
- Understand why seller-doer training is key to success.
- Identify common training gaps and how to fix them.
- Discover strategies to boost skill development.
- Learn how to capture and transfer knowledge for lasting impact.
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Scott D. Butcher, FSMPS, CPSM
Barbara Stiles, FSMPS, CPSM