Building a Good Firm into a Great One
Continuously attracting new clients and keeping your pipeline full is essential to your bottom line and to your firm’s future success. However, not every AEC firm has the necessary marketing and business development resources to accomplish their goals.
SN’s outsourced Chief Marketing Officer (CMO) and Chief Business Development Officer (CBDO) services deliver expertise born and bred in the Architecture and Engineering industry. Add strategic leadership and vision to your organization and unleash opportunities for accelerated success.
What You Need, When You Need It
When you have access to high-level, industry knowledgeable growth professionals, the benefits are substantial. This part-time addition to your executive team provides the exact services and expertise you need, minus the full-time price tag.
· Remove the burden of marketing/BD responsibilities
· Maximize success with strategic planning
· Improve leads, close rates, and profitability
· Implement metrics to increase ROI
· Only pay for services you need
Experience for Growth
Many firms do not require a full-time marketing or business development executive, but all firms can benefit from the expertise of one. Below are examples of scenarios where a fractional CMO/CBDO may be the perfect option to jump-start growth.
· We need a leader to direct marketing efforts, but we can’t absorb a full-time executive.
· We want to grow our firm for the future but don’t know where to start.
· What we’re doing just isn’t working anymore.
· We rely on non-marketing and business development staff to develop new business.
· We need access to industry best practices.
National AE Expert Scott Butcher
As a former AEC firm principal and CMO, Scott Butcher’s strategic growth expertise is based on firsthand industry-specific experience. Tapping into his 25+ years on the AEC front lines, your firm gains the strategy, direction, and confidence needed to forge a path to the future.
Scott has worked with AEC firms as a consultant, trainer, facilitator, and employee. His commitment to both the industry and marketing/bd includes leadership roles with the Society for Marketing Professional Services (SMPS) as a former director; and as a former director and past president of the SMPS Foundation, a leading AEC marketing/bd research organization.
Scott is a Certified Professional Services Marketer (CPSM) and Fellow (FSMPS) through the Society for Marketing Professional Services (SMPS), served as director of the Central Pennsylvania Chapter of the American Institute of Architects for six years. A sought-after national speaker for industry organizations, Scott is a frequent presenter at ACEC, AIA, PSMJ, and SMPS. Additionally, he is the author of Marketropolis, the sales, and marketing blog for the Engineering News-Record website (ENR.com).