The Seller-Doer Model: What Executives Need to Know
More than two-thirds of architecture, engineering, and construction (AEC) firms employ the Seller-Doer model, engaging professional staff in business development – even as they balance billable work with sales responsibilities. Yet many firms continually struggle to effectively incorporate this model into their broader business development activities. It doesn’t have to be this way.
Join Scott Butcher, Director of SN’s Strategic Growth Advisory practice, to learn more about the Seller-Doer model, its challenges, and the next steps to setting your company on the path to seller-doer success.
Over his 25+ year career in the AEC industry, Scott has put his unique combination of deep industry knowledge and marketing and business development expertise to work helping firms drive growth for a more profitable future. This webinar is designed specifically for the executive who wants to elevate business development and see the seller-doer culture thrive at their firm.
- The “why” of seller-doer.
- Challenges of seller-doer approach and how to overcome.
- Positioning your seller-doers for success.
About the Presenter
Scott D. Butcher, FSMPS, CPSM | Director, Strategic Growth Advisory
Scott is an AE industry veteran with 30 years of experience in strategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, Scott brings a unique perspective to his client work, delivering first-hand industry insight and knowledge.
Scott is a sought-after national speaker who has presented for numerous industry organizations including ACEC, AIA, ASCE, NCSEA, PSMJ, ROG, SDA, SMPS, and USGBC. A prolific writer, Scott has authored 15 books, written numerous ebooks, white papers, and blogs including his Marketropolis blog for Engineering News-Record. He is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services (SMPS). In addition to being a Fellow of SMPS, Scott is also a Certified Professional Services Marketer.