SMPS Southeast Regional Conference

 SMPS SERC 2021Build the Future

When:April 27, 2021
08:00am-09:00pm EDT
Where: The Renaissance Nashville Hotel, Nashville, TN
Cost: $495 SMPS Member / $595 Non-Member

Each year, the SMPS Southeastern Regional Conference (SMPS SERC) brings together SMPS chapters in the Southeast Region for three days of learning and networking. This year, the SERC planning committee surveyed SMPS members and reviewed all comments and suggestions. Based on the feedback received they have decided to host both an on-premise conference as well as a virtual event!

Join your favorite AEC marketers and thought leaders as they help you gain a competitive advantage by positioning your firm to succeed in the marketplace.

SN’s Scott Butcher will be in attendance as Keynote at the General Session & Breakfast on Tuesday, April 27. Scott will provide SMPS members with a Society Update and discusses the Future of Marketing in 2022.

Together we will Build the Future

Keynote | Society Update & Marketing 2022: The Future of AEC Marketing

Scott D. Butcher, FSMPS, CPSM | Stambaugh Ness

Presented by: Scott D. Butcher, FSMPS, CPSM, Director, Strategic Growth Advisory

What will A/E/C marketing look like in three years? How will marketers, business developers, and company leaders leverage new techniques to keep up with the disruptions that shake the foundations of marketing and business operations? What skills will you need to learn to keep your firm in the forefront? Attendees will learn to leverage new technologies to elevate their firm’s marketing programs, enhance their skills to stay at the forefront of emerging marketing trends, increase their value to firms, and determine opportunities for self-improvement. Scott Butcher led the recent SMPS research into these latest trends and will share the findings that are sure to disrupt marketing strategies in the future.

Scott D. Butcher, FSMPS, CPSM has more than 25 years of experience in the A/E/C industry. He is Principal/Owner of Aecumen LLC, past director of SMPS HQ, and past president of the SMPS Foundation. Scott has given more than 275 presentations to local, regional, and national events of SMPS, AIA, ACEC, AGC, ABC, CMAA, SAME, PSMJ, SDA, ASCE, IFMA, USGBC, Deltek, and others. A widely-published author who has written 20 books/ebooks, Scott writes the Marketropolis blog on and has written more than 200 articles and blogs for AEC media and websites. Scott is a Certified Professional Services Marketer and a Fellow of SMPS.