SMPS Northeast Regional Conference
Cost: $100 SMPS Member / $150 Non-Member
Each year SMPS Northeast Regional Conference (SMPS NERC) brings together SMPS chapters in the Northeast Region to discuss the ongoing transformation of A/E/C marketing.
Based on member feedback SMPS NERC is going virtual with a two-day C.A.M.P. Orientation experience! Join your favorite AEC Marketers as they bring you critical Communication and Marketing Program (C.A.M.P.) strategies and skills to transform your organization into a future-ready firm.
This year’s conference includes keynote speakers, Hilary Fordwich, Business Media Host & Commentator, and SN’s Director of Strategic Growth Advisory, Scott Butcher, and four panel discussions.
- Igniting a CX Mindset
- Constructing a Strong, Lasting Culture that Propels a Firm Forward
- The View from Here: SMPS Fellow Forum
- A Culture of Belonging: Diversity & Inclusion in the Workplace
Keynote | The Future of AEC Marketing
What will A/E/C marketing look like in three years? How will marketers, business developers, and company leaders leverage new techniques to keep up with the disruptions that shake the foundations of marketing and business operations? What skills will you need to learn to keep your firm in the forefront? Attendees will learn to leverage new technologies to elevate their firm’s marketing programs, enhance their skills to stay at the forefront of emerging marketing trends, increase their value to firms, and determine opportunities for self-improvement. Scott Butcher led the recent SMPS research into these latest trends and will share the findings that are sure to disrupt marketing strategies in the future.
Scott D. Butcher, FSMPS, CPSM has more than 25 years of experience in the A/E/C industry. He is Principal/Owner of Aecumen LLC, past director of SMPS HQ, and past president of the SMPS Foundation. Scott has given more than 275 presentations to local, regional, and national events of SMPS, AIA, ACEC, AGC, ABC, CMAA, SAME, PSMJ, SDA, ASCE, IFMA, USGBC, Deltek, and others. A widely-published author who has written 20 books/ebooks, Scott writes the Marketropolis blog on ENR.com and has written more than 200 articles and blogs for AEC media and websites. Scott is a Certified Professional Services Marketer and a Fellow of SMPS.